Courtesy of Inside World Football & Eventica Communications
A UNIQUE EVENT FOR RUSSIA AND THE WORLD.
The World Cup is now a massive industry in its own right. Global sport’s most popular spectacle is watched by hundreds of millions of people, and the opportunity to host it carries substantial economic, political and also symbolic rewards.
In Russia, where it will take place for the first time in 2018, it will also play a vital role in jumpstarting a wide range of existing modernisation plans, with a dramatic overhaul of the country’s infrastructure. Some estimates put the total cost as high as $50 billion.
Managing the size and complexity of this historic event will require the kind of close dialogue with leading industry specialists that only a major international b2b conference can provide.
This June, Eventica is proud to be organising just such a conference, in cooperation with
www.insideworldfootball.biz: the first ever Inside World Football Moscow Forum.
WHY RUSSIA? The announcement of Russia’s victorious World Cup™ bid last December was an exciting moment for the country, but it only marks the beginning of what promises to be a long and complicated journey.
Preparing for 2018 will require the construction of new stadiums and the refurbishment of existing ones, as well as the rebuilding of roads, airports and other vital infrastructure, as part of a massive multi-billion dollar investment programme. There will be a host of other demands as well, from raising sponsorship revenue to developing a far-reaching legacy strategy.
As Russia gears up to organise the world’s largest sporting event, there will be a huge appetite for international expertise to face these and other challenges, creating opportunities for leading specialists from all around the world.
WORLD CUP 2018 HOST CITIES.
THE PROGRAMME.
Venue for the Inside World Football Moscow Forum...The Ritz-Carlton Moscow.
THE VENUE: Ritz-Carlton Moscow is located in the heart of the Russian capital, just a few minutes walk from Red Square and the Kremlin walls. With state-of-the-art conference facilities, the Ritz-Carlton provides an ideal, 5-star home for the Inside World Football Moscow Forum.
The timings of all events at the Forum appear below, and you will find more details on each of the conference sessions on the following pages. Thursday, 23 June 2011 19:00 – 21:00 Welcome Drinks and Pre-Registration Friday 24 June 2011 08:45 – 09:30 Registration and Coffee 09:30 – 09:50 Keynote Address: Jerome Valcke, Secretary General, FIFA 09:50 – 10:20 Onstage interview: Alexey Sorokin, CEO, Russia 2018 World Cup Organising Committee, talks to Duncan Mackay of insideworldfootball 10:20 – 10:50 Coffee Break 10:50 – 12:15 Discussion Panel: "What is the Secret to Cultivating a ‘Football Culture’?" 12:15 – 13:30 Buffet Lunch 13:30 – 15:00 Discussion Panel: "Designing, Operating and Commercialising a Modern Stadium" 15:00 – 15:15 Coffee Break 15:15 – 16:30 Discussion Panel: "The Nuts and Bolts of Russia’s First Ever World Cup: Building the Facilities and Shaping the Infrastructure" 16:30 – 16:45 Coffee Break 16:45 – 18:00 Discussion Panel: "The Social Context: Will the World Cup Change Russia?" 20:30 VIP Dinner (Please note: requires separate registration. Ask organisers for details)
ONSTAGE INTERVIEW: Alexey Sorokin, CEO Russia, 2018 World Cup™ Organising Committee, talks to Duncan Mackay
The LOC and other stakeholders for Russia 2018 are making major strategic decisions now that will shape preparations for the tournament for the next seven years.
In this wide ranging interview with
• What are currently the key questions and concerns of Candidate Host Cities?
• What criteria will determine which Host Cities are able to make the final cut, and how many will there be?
• What can the LOC and other shareholders do to increase interest in domestic professional leagues, and the popularity of the game on a grass roots level, in the run-up to 2018?
• What legislation is being put into place to cover the different aspects of the organisational process?
• What lessons can Russia draw from previous tournaments?
What is the Recipe for Cultivating a Successful 'Football Culture'?
The growth and development of Russia’s domestic football leagues over the next seven years will be critical to the lasting success of Russia 2018.
It is instructive to draw on the experience of other countries across Europe, where the combination of a historic grass roots passion for the game and careful professional management has created an environment that has led to the extraordinary growth in the popularity, high quality of play and commercial success of football.
To what extent are their respective models relevant to Russia? How can Russian leagues and clubs use this experience to deal with the challenges of the modern game, which include: adapting to a national and international fan base while not losing traditional supporters, creating a safe and enjoyable environment for fans, ensuring a comfortable move to a new home stadium, taking a common philosophy (as a league) on media rights and dealing with the increasingly complex financial side of the game?
Confirmed speakers include:
• Evgeny Giner, President, PFC CSKA
Designing, Operating and Commercialising a Modern Stadium
• Moderator: Damion Potter, Head of Commercial Team, UKTI, British Embassy, Russia • Walter Gagg, Director, FIFA • Alexander Djordjadze, Deputy CEO, International Relations Director, Russia 2018 Organising Committee • David Thomson, Group Events Director, FA; Executive Board Member, Wembley Stadium • John Barrow,
• Diarmuid Crowley, Senior Vice President, IMG
The Nuts and Bolts of Russia's First Ever World Cup:
Building the Facilities and Shaping the Infrastructure
• Hazem Galal, Partner, PwC Brazil; Leader, PwC Global Cities & Local Government Network • Ark Latt, Vice President & Operations Manager, Turner International LLC • Hermann Tilke, Managing Director and Partner, Tilke GmbH & Co
The Social Context: Will the World Cup Change Russia?
Prime Minister Putin has talked about the extraordinary long term transformation that both the 2018 World Cup™ and the 2014 Winter Olympics and Paralympics in Sochi can bring to Russia.
The full legacy of the World Cup™ will be experienced in many less obvious ways than the new stadiums and other physical structures it will leave behind. As Russia gears up to host hundreds of thousands of foreign visitors, with images from Moscow to the Volga steppes to be beamed to hundreds of millions of televisions and computer screens around the world, there is a great opportunity for the country to dramatically influence its global perception. And domestically, preparations for 2018 can be a great catalyst for all kinds of fundamental social change.
What sort of grass roots changes to Russian society can the World Cup™ bring? What effect can the
World Cup™ have on improved levels of service and a passion for volunteering, as is anticipated with the ‘social activation’ of the Euro 2012 Championships in Poland and Ukraine? What sort of social programmes related to football already exist or are being planned by the governing bodies of football, and the private sector? What strategies are in place to deal with hooliganism at football matches, including an exploration of the root causes? To what extent are we seeing a generational shift – i.e., how different would a Russian World Cup™ be if it were happening twenty or thirty years earlier? And what message will foreign fans take home to every corner of the world after the last match has been played?
Confirmed speakers include:
WHO SHOULD ATTEND
The Inside World Football Moscow Forum will, for the first time, bring together the hosts of the 2018 FIFA World Cup - the Local Organising Committee, the Candidate Host Cities and Russian football governing bodies - with the leading names in the international football industry.
Participation is a must for:
• Professional service providers
• Infrastructure specialists
• Construction/engineering consultants
• Contractors and suppliers
• Sports marketing experts
• Corporate sponsorship directors
• Commercial directors of football clubs
• TV, print and digital media
• Sports journalists and commentators
ABOUT THE ORGANISERS
Inside World Football Moscow Forum is hosted by Mildberry Sports Lab, Russia’s leading sports marketing agency.
Eventica is a leading international communications company, with extensive experience in event organisation and management, PR and many other related activities.
The Inside World Football Moscow Forum is the latest in a series of sport-related initiatives from Eventica. The company played a supporting role on the successful Russia 2018 World Cup bid campaign and organises the Global Sports Industry Congress in London.
For the Forum, Eventica will be working in partnership with insideworldfootball, the leading news source on the business of international football.
From its online home at www.insideworldfootball.biz, insideworldfootball brings unrivalled knowledge of the industry, a highly respected team of experienced correspondents and excellent contacts for marketing of the event.
Kiaora (Greetings), ki nga Tangata katoa o Russia ( To the People of Russia).
I am from Aotearoa (Land of the Long White Cloud) aka New Zealand.
I would like to take this opportunity to congratulate you on your successful bidding Rights to Host the FIFA 2018 World Cup™.
Я желаю вам всего самого наилучшего и с нетерпением жду ... хотя я должна быть тридцать четыре года, когда турнир проводится в вашей стране, я надеюсь побывать там, если не в ближайшем будущем ... Тогда в мира 2018 года Кубок До свидания пока. Скажи привет к президенту и премьер-министра по мне, Сиена я следовать за ними, как на Twitter
• Karina Chichkanova, Head, Russian Infrastructure & PPP Practice, Salans
The World Cup™ can play a vital role in jumpstarting a wide range of existing modernisation plans in Russia. Preparing for 2018 will require the construction of new stadiums and the refurbishment of existing ones, as well as the rebuilding of roads, airports and the overhaul of other vital infrastructure, as part of a massive investment programme.
To ensure a powerful legacy well beyond 2018, it will be essential to integrate many different elements – such as stadiums, transport infrastructure and revitalised urban areas – into the context of long term municipal planning.
Which latest global trends in project management might be helpful and instructive for Russia, as initial plans are drawn up for 2018? What are the key challenges that Russia will face and what can it learn from both developed and developing economies? What are the biggest logistical challenges in building an event on the magnitude of the World Cup™? How can major sporting events serve as a catalyst for long term economic regeneration? How can city planners resist short term commercial and political pressures to choose sensible long term solutions?
Confirmed speakers include:
Creating a successful world-class football stadium means reconciling a long list of sometimes contradictory factors, such as aesthetic design, commercial opportunities, safety and security, legacy considerations, environmental sustainability, historical tradition, FIFA and UEFA compliance – and of course the preferences of diehard fans and the experience of players on the pitch. When mistakes are made, it is because the alignment isn’t right at the beginning, between the architect, construction firm, stadium operator, commercial rights sales agency and other key players. A careful approach is required if stakeholders are to end up with a venue that is safe, commercially viable, flexible in use and suitable for international events – ideally with the stadium at the heart of a wider masterplan for urban regeneration.
As they build new homes for their teams in the run-up to 2018, how can Russian football clubs and municipalities ensure they get the right balance, from the very first stages of the planning process? What mechanisms are available for ensuring maximum revenue returns, including naming rights, retail spaces, sponsorship deals and corporate hospitality? And what technological advancements are at the disposal of architects, engineers and other specialists - such as lighting, acoustics and audio-visual features - to help dramatically re-shape and transform the experience of spectators?
Confirmed speakers include:
No comments:
Post a Comment