Garry Cook, the City chief executive, described it as "one of the most important arrangements in the history of world football", made even more remarkable because City do not own the stadium. Manchester city council allowed City to negotiate the naming rights as part of an improved rental agreement, agreed this year, which means the club will pay £20m over the next five years to an authority in the grip of financial cuts.
Manchester City's ground will be known as the Etihad Stadium as part of the record £400m sponsorship deal with Etihad Airways.
Manchester City will bank up to £400m under their new sponsorship arrangement with Etihad Airways, making it the largest deal of its kind in sport and reinforcing City's position as a football club with unprecedented financial power.
At a news conference at the arena, the club also unveiled their own jet, an Airbus A-330 in the team's sky blue colours with their name and badge emblazoned on the sides.
Etihad Airways shows its support for English Premier League club Manchester City with a stunning special football livery. One of their Airbus A330-243 (A6-EYE), called Blue Moon Rising, was painted blue with soccer ball pattern, Manchester City logo and a moon on its belly. Since 2009 the Abu Dhabi-based airline is a major sponsor of the club.
The deal, according to widespread British media reports, is worth a reported 150 million pounds ($241 million) spread over the next 10 years, and will give the club a major revenue boost, allowing them to comply with UEFA's new financial fair play rules which come into effect for the 2013-14 season.
UEFA FAIRPLAY REGULATIONS.
Article 2 Objectives
1. These regulations aim:
(c) to adapt clubs' sporting infrastructure to provide players, spectators and media representatives with suitable, well- equipped and safe facilities;
1. Sporting Criteria
Article 17 - Youth Development Programme
1 The licence applicant must have a written youth development programme
approved by the licensor.
d) Infrastructure available for youth sector (training and match facilities, other);
ll INFRASTRUCTURE CRITERIA
Article 24 – Stadium for UEFA club competitions
1 The licence applicant must have a stadium available for UEFA club competitions
which must be within the territory of the UEFA member association and
approved by the UEFA member association.
2 If the licence applicant is not the owner of a stadium, it must provide a written
contract with the owner(s) of the stadium(s) it will use.
3 It must be guaranteed that the stadium(s) can be used for the licence applicant’s
UEFA home matches during the licence season.
4 The stadium(s) must fulfil the minimum requirements defined in the UEFA
Stadium Infrastructure Regulations and be classified at least as a UEFA
category 2 stadium.
Article 25 – Training facilities – Availability
1 The licence applicant must have training facilities available throughout the year.
2 If the licence applicant is not the owner of the training facilities, it must provide a
written contract with the owner(s) of the training facilities.
3 It must be guaranteed that the training facilities can be used by all teams of the
licence applicant during the licence season, taking into account its youth
development programme.
UEFA though, are likely to examine the deal because under the new 'fairplay regulations' , a club's expenditure is not permitted to exceed revenue income.
I shall include here in it's entirety, UEFA's FAIRPLAY REGULATIONS 2010 for your perusal at your own pleasure.
UEFA FAIR PLAY REGULATIONS 2010.
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